Charlotte Wray is first and foremost a tinker-er, and always has been.
Charlotte is also a storyteller, writer, content creator, photographer, graphic designer, strategic marketing director, and all around the person in the room who will identify goals, craft a plan, and get things moving (and finished on time, with creative flair).
Charlotte recently launched Fettle, a creative studio focused on branding, storytelling through strategic marketing, graphic design, and photography.
Prior to Fettle, Charlotte was the Director of Marketing and Social Media for UV Hospitality, a Durham-based group that includes Queeny’s, James Beard semi-finalist Kingfisher, Killer Queen Wine Bar, QueenBurger, E.O.’s Athletic Club, and seasonally, Roadrunner.
Charlotte is based in Durham, NC with her wife, kiddo, and goofy hound dog, George.
Click here if you wanna chat.
Recent work below!
E.O.'s Athletic Club
Kingfisher 2026 Holiday
SMASH Pale Ale
Tell The Truth: A Fact-Checked Kölsch
Kennett for Burlington
Ponysaurus Brewing Co.
Dashi
Social Media Management
Print Design – Magazines, Newspapers
Journalism – News, Features, More
Tinkerings by Charlotte Wray