SMASH Pale Ale(s)
A beer collaboration x2 between Ponysaurus Brewing Co. & Little Oblivion Brewing Company
2023, 2024, & beyond (???)
DESIGN: Charlotte Wray, through Cast Iron Group
DESIGN COPY: David Baldwin, founding partner of Ponysaurus Brewing Co. & Baldwin&
PHOTO & VIDEO PRODUCTION: Charlotte Wray, CIG
SOCIAL MEDIA & MARKETING CAMPAIGNS: Charlotte Wray, CIG
BEER WIZARDRY: Ponysaurus Brewing Co. & Little Oblivion Brewing Company of Graham, NC
SMASH = Single Malt And Single Hop
2024 Dry Hopped SMASH Pale Ale:
MALT: Marris Otter HOP: Pacific Sunrise YEAST: Star Party
2024: SMASH Pale Ale:
MALT: Golden Promise HOP: Nectaron YEAST: Sundew
Campaign for the SMASHes:
SMASH
SMASH
A little note behind this design, from me, myself, & I @knottyspoons:
JUNE 2023:
”Arts and crafts, crafts and arts. 🍻🍻🍻🍻 Back story is that I had the grand opportunity to design this can thanks to the folks I work with at @ponysaurusbrewing who encourage me to flex my creative brain muscles whenever possible. Plus, a little bit of faith from @little_oblivion_brewing (located in my home county!) when I pitched a "hops in space with a UFO" idea. As usual, the brewers delivered on beer tastes. Leaning into how proud I feel about this project by drinking a few and carving spoons. Life is just really fun sometimes. Cheers :)”